Scott Howell's Squidro

Scott Howell’s Squidro Flies are now available

April 20, 2011 (San Francisco, CA): Scott Howell’s new steelhead fly pattern, the Squidro, is now available for purchase exclusively at Leland Fly Fishing Outfitters. Swinging for steelhead will never be the same.

New Thinking: Tirelessly tinkering with ways to catch more steelhead on the swing, Scott Howell has taken the proven intruder fly pattern and incorporated new materials that bring the best out of the intruder design. The result is the Squidro - a resilient fly that offers more fish-catching options to the steelhead angler, regardless of the fishing conditions.

The Fly: Scott believes the bulk of a steelhead’s diet consists mainly of squid. As a result of this dietary preference, all of the Squidro patterns mimic the silhouette and action of a smaller squid. Scott’s belief is that it’s much easier to hook a steelhead when offering them something familiar. Even if they are not hungry, a familiar shape and color might entice a grab from an otherwise lethargic fish.

Materials: Unlike traditional steelhead flies, which primarily use natural materials, the Squidro pattern incorporates rubber legs. The rubber legs not only offer a broader array of color options, they also provide added flash, a bigger fly profile, lifelike underwater action and improved durability. The brighter colors and faster sink rate of the Squidro allow steelhead anglers to fish water that was previously considered “blown” (off color and high).


The Options: Scott’s Squidro pattern options have all your steelhead conditions covered. When fishing for fresh sea-run fish, the Squidro “Sea Food Series” provides more life-like color options for hungry fish, fresh from the ocean salt. When fishing summer-run steelhead, the “Summer Series” is sized slightly smaller with lighter-weight eyes and with more subdued colors. The “Winter Series” is larger with a more pronounced profile. The heavier-weighted eyes keep the fly down deep in the strike zone, while the brighter colors make the fly noticeable, even in darker water.

The Man: Scott Howell’s passion for steelhead began at a very young age. His singular dedication to this fish has elevated his name as one of the foremost fly fishing guides for steelhead. Based in Oregon, Scott puts his clients on the best runs of the best rivers year round as the season dictates. Scott walks the fine line of staying true to the heritage of fly fishing, while always pushing the envelope in tackle, flies and techniques.


The Fish: The steelhead is truly the fish of a thousand casts. Finicky by nature and challenging to catch, the wild Pacific steelhead returns to some of the most beautiful rivers on earth. If you haven’t fished for steelhead before, you should. If you already do and want to increase your catch, make sure to try Scott Howell’s Squidro.

Bottom Line: The Squidro Series steelhead flies provide an unmatched combination of profile, movement, sink rate, castability, durability, and versatility.


About Leland: For 26 years, Leland Fly Fishing Outfitters has serviced fly anglers from around the world with their proven education program, innovative fly fishing gear selection and travel destinations. Scott Howell will be visiting the Leland Sonoma Ranch for his annual steelhead weekend. Be sure to check with Leland for dates and rates.

Contact: Burke White at burke@flyfishingoutfitters.com or 415-781-3474

Squidro Fly Review
Skagit Master: Steelheading Outside the Box
Scott Howell Video
Spey Rods
Switch Rods

New Sage TCX Switch Rod Review

Sage TCX Switch Rods…the ultimate “do it all” performance fly rod is now available.

April 4, 2011 (San Francisco, CA): What do you get when you combine the world’s best casting fly rod technology with the fastest growing style of fly rod? You get a Sage TCX Switch fly rod: amazing performance and a pocket full of fishing options.

The Right Stuff: Sage fly rods are known around the world as the benchmark of quality and performance. Within their stable of fly rods lives the fabled Sage TCX Series. This series was built to provide the ultimate in casting performance and efficiency. Leveraging Sage’s Generation 5 technology, the craftsmen at Sage were able to make a fly rod that was not only lighter and more resilient than competing rods, but also brings a smile to any skilled caster’s face. Now this same technology is available from Sage in four very useful switch models.

Defining a Switch Rod: As the name suggests, a switch rod is really two rods in one. It can be cast overhead, like a single hand fly rod for increased distance. An angler can also switch technique and use it as a compact Spey rod, employing two hand casts when back-cast room is limited. Once the fly is on the water, the rod’s increased length allows for amazing line control, resulting in better drifts and more fish.


The Line Up: Originally, Switch fly rod models catered primarily to steelhead anglers. However, Sage saw the opportunity to offer Switch rod functionality to trout anglers as well. Offering four 11’9” rod models ranging from a lively five weight to a powerful eight weight, Sage’s TCX Switch series has any angler covered from trout to steelhead and even striped bass

The Build: Like their popular single hand cousins, the Sage TCX Switch rods deliver the goods. Only top-grade cork is used for grip material, ensuring years of velvety smooth contact with your new rod. Low-profile, saltwater-safe, double-uplocking anodized reel seats ensure a solid reel to rod bond. G5, high-modulus graphite makes for a lightweight and efficient rod. All stripping guides and snakes are hard-chromed and ready for years of use. Finally Sage’s TCX Switch fly rods are finished with the iconic “Kryptonite” green color for some subtle “bling.” Store your new TCX in a matching powder-coated green aluminum rod tube for safe keeping until your next fishing adventure.

Need a Reel? At Leland we highly recommend the Sage 6000 Series Fly Reels. These fully-machined, anodized, large-arbor fly reels employ a fully-sealed drag system. These attributes combined offer up one of the best fly reels on the market. Note: When purchasing a fly reel for a Switch fly rod, be sure to choose a fly reel with a line rating at least one to two sizes above your Switch rod’s line rating. See chart below.

What about lines? Two hand and Switch rods are growing in popularity. Fly line options for Switch rods are more plentiful than ever and potentially confusing. At Leland, we’ve made it easy. Just review the line chart below to correctly dial in your new TCX Switch fly rod for optimal casting and fishing performance.

Leland Favorite: We’ve cast all the models in Sage’s TCX series. Our favorite is the Sage TCX 7119-4. This seven weight excels when fishing for steelhead and large trout. Heavy flies and sink tips are no problem. Still, this model is light enough to enjoy doing battle with smaller steelhead and medium-sized trout.

Bottom Line: Amazing fly rod performance, lots of casting and rigging options and on-stream fishing function.

Other Resources:
Sage TCX Switch Rod Video Review
Sage TCX Switch Rod Review
Sage TCX Switch Rods
Sage TCX Spey Rods
Sage TCX Fly Rods
Sage Fly Rods

Fishhead The #1 Fly Fishing APP

Fish Head Press Release
April 5, 2011.

Nervous Water Apps introduces the FishHead 1.1 update to the very popular iPhone and iPod touch App.

FishHead is the ultimate on the water and planning fishing application.

Track Weather, Stream Flows, Tides and Lunar tables all from the palm of your hand. FishHead organizes the information by location so that you see all of the pertinent fishing data to make on the water decisions. It’s also equally effective at your home or at work. Track the flows of your favorite stream. Plan your trip around the best tides and look at the latest weather forecasts. This app is designed for both the fresh water and saltwater anglers in mind.

The App has an advanced search engine which allows you to track your current location with the GPS chip in the iPhone or iPod touch; it will tell you the closest streams or tide stations. Once your tide or river station has been selected it will align that information with the nearest weather station. In your favorites view you can now view weather, tide or river flows and the lunar table. If a weather station is down or providing inaccurate data it will automatically find the nearest station that is providing accurate data. You can also search by current location, station name, city or zip code.

The favorites view gives you a snap shot of all of the pertinent weather, tide/river and lunar information all displayed on one view. Each of the different categories can be viewed in greater detail by clicking the detail view which will now give you tide and river graphs and forecasts for weather and future and past tides events. Turn the phone for a horizontal view and the graph appears showing either the tide chart or river chart. Like many other iPhone Apps you can swipe from one favorite to the next.

While there are many other Apps that have weather, tides, and river flows. There is nothing out there that compiles ALL of the relevant fishing information and organizes it for quick and easy detailed info.

FishHead 1.1 Update new features and improvements:

• Improved interface which both more appealing to the eye and easier to use.
• The Tide data is now global, so now saltwater and estuary anglers worldwide can now experience FishHead!!
• Major performance enhancement for quicker downloads of information.

• Added Map features to the favorite locations.
• Added many missing river stations.
• Added Buoy data for both coastal rivers and tides. This Buoy data gives wave height and frequency information, water temps, wind speeds and current data when available.
• Added hourly weather information including wind, precipitation, and temperature Graphs.
• Added user interaction to the Tide Graph in the form of a slider.
• Added Map quick navigation to favorites.

Fish Head is available on the iTunes Apps store for $6.99.

You can learn more at www.fishheadapp.com
For more information you can contact:

John Sherman
Sales Director
Nervous Water Apps
410 Discovery Bay
Discovery Bay, CA 94505
Office: 925-513-3846
Cell: 530-412-2528
HYPERLINK "mailto:john@nervouswaterapps.com" john@nervouswaterapps.com

Red Truck Diesel Fly Reels

February 1, 2011 (San Francisco, CA): Old-school anglers take note. With the growing popularity of Red Truck’s proven Diesel Series of fly rods, Red Truck raises the bar again with its traditional series of Red Truck Diesel fly reels.

Red Truck Diesel Fly Reels - Leland Fly Fishing Outfitters from Leland Fly Fish on Vimeo.

Old meets new: Fully-machined from bar-stock, aircraft-grade aluminum, then anodized for a long life of use, these traditionally-styled fly reels are anticipating your next fishing trip. The rim-mounted drag adjustment knob awaits your fingers to fine tune the “click and pawl” drag system. The exposed palming rim is there for you when added drag pressure becomes necessary. Classic porting reduces reel weight and provides that vintage look. The sweet sound of the click and pawl drag will announce “fish on.” A removable brass line guard reduces line wear, while adding to that classic look. Each reel comes in a handsome leather-capped, padded reel pouch.


The Secret: Working with one of the world’s premier fly reel manufacturers, Red Truck leveraged its buying power to design and manufacture a world class fly reel for the traditionally minded fly angler.

The Line Up: The initial Red Truck Diesel series of fly reels is offered in the most popular sizes: 3/4 (for lighter trout use), 5/6 (perfect for all-around trout applications) and 7/8 (designed for steelhead and sea run fish). More models are slated for production in the near future.
The Ultimate Outfit: Red Truck Diesel fly reels will work with any existing quality fly rod. However, if you’re searching for the perfect outfit, make sure to pair up a Red Truck Diesel fly reel with one of Red Truck’s popular, Diesel Fly Rods. They not only balance perfectly, but cosmetically complement one another.

See For Yourself: To examine Red Truck’s new Diesel series of fly reels, visit either Leland’s Sonoma Ranch location or the downtown San Francisco, California store. You can also take advantage of Leland’s 365 day return policy and see for yourself at home.


The Red Truck Challenge: Red Truck is so confident in their Diesel series of fly reels, that they bravely request you compare them against your current fly reels. Regardless of brand and price tag, they believe it will be your new favorite fly reel. If it isn't, they want you to send it back for a full refund.

The Red Truck Warranty: Red Truck proudly stands behind its Diesel fly reels. If during normal use, your Diesel fly reel should not perform to your satisfaction, contact them directly. Red Truck will make it right!

Bottom Line: Classic styling meets contemporary performance. Acoustically perfect…sounds like a “real” fly reel should. The reel your grandfather should have fished.

About Red Truck: Red Truck was formed with one goal: to make fly fishing better for everyone. At Red Truck, they think everyone should have the opportunity to fish with the best equipment available, at the best price possible. At Red Truck, you get more!

Contact: Burke White at info@flyfishingoutfitters.com or 415-781-3474

Skagit Master II- Scott Howell: Steelheading Outside the Box

FOR IMMEDIATE RELEASE

Skagit Master DVD Volume 2 now available



January 7, 2011 (San Francisco, CA): As a proud sponsor, Leland Fly Fishing Outfitters is happy to finally announce the availability of Skagit Master 2, Steelheading Outside the Box, featuring Scott Howell.

Delivering the Goods: Filmed in British Columbia and Oregon, Skagit Master 2 is the most insightful technique-focused steelhead film in over twenty years. There are no indicators or dead drifted nymphs in this film, only steelheading on the swing. Whether it’s dredging the depths with a custom-styled intruder or popping a foam-lipped Ska-opper over a rock garden run, Scott Howell gives you all the information necessary to increase your odds of crossing paths with a steelhead on a two-hand fly rod.

The Man: Scott Howell’s passion for steelhead began at a very young age. His singular dedication to this fish has elevated his name as one of the foremost fly fishing guides for steelhead. Based in Oregon, Scott puts his clients on the best runs of the best rivers year round as the season dictates. Scott walks the fine line of staying true to the heritage of fly fishing, while always pushing the envelope in tackle, flies and techniques.

New Thinking: Scott Howell’s innovative approach to chasing steelhead with a two handed fly rod will challenge traditional fly anglers to think outside the box and will launch newer two-handed steelheaders on a more productive approach to the sport.



The Destinations: Stunning footage from some of the most fabled rivers like Oregon’s North Umpqua combined with British Columbia “no-name” rivers make for a visually compelling fishing experience. The scenery in this video is only surpassed by Scott’s fishing information and of course the steelhead.

The Gear: Scott shares his favorite fly rod models, line systems and flies for both summer and winter run steelhead success. His no nonsense descriptions on tackle and technique will streamline your gear list and make two-handed steelheading more attainable.

The Fish: Steelhead are truly the fish of a thousand casts. Finicky by nature and challenging to catch, the wild Pacific steelhead returns to some of the most beautiful rivers on earth. If you haven’t fished for steelhead before, this video will change your mind.

Leland Media Group: Leland’s own video team was honored to lend a hand in the production of Skagit Master 2. Look for more videos from the Leland team as they celebrate the sport of fly fishing by visiting Leland Fly TV.

Bottom Line: Scott Howell shares with you his recommended tackle and proven angling techniques on some of the best Pacific steelhead rivers. You’ll learn how to fish confidently for summer and winter-run steelhead by reading water correctly, choosing gear and selecting the best fly for ever-changing water conditions.

About Leland: For 26 years, Leland Fly Fishing Outfitters has serviced fly anglers from around
the world with their proven education program, innovative fly fishing gear selection and travel destinations. Scott Howell will be visiting the Leland Sonoma Ranch for his annual steelhead weekend. Be sure to check with Leland for dates and rates.



Contact: Burke White at burkeflyfishingoutfitterscom or 415-781-3474

FOR IMMEDIATE RELEASE

Leland is excited to now offer Sage’s new TXL-F series of fly rods. November 22, 2010 (San Francisco, CA): Since 1985, Sage has endeavored on perfecting performance by handcrafting fly rods in Bainbridge Island, Washington. This year Sage’s master rod builder, Jerry Siem, has developed a new series of dedicated small stream fly rods named TXL-F. This latest rod offering provides big rod performance in a small package.

Celebrate small stream fishing: Ultra-light rods in general have a reputation for being "noodly". Not so with the TXL-F, which responds to the same casting stroke that efficiently loads and unloads Sage's high-performing, fast-action rods. Now an angler can splay “small ball” on tight trout streams without sacrificing performance.

The Secret: Besides its near weightlessness, the TXL-F (the "F" is for "feel") Series of fly rods has received a tune-up in the form of increased sensitivity and performance with the latest version of Sage's exclusive G-5 technology, as well as new and improved micro-ferrules. The series even has a brand new grip: a "snub-nose half wells" that correctly positions the caster’s hand for more control.

The Line Up: The TXL-F rod weights start with an incredibly light “000” and runs to a 4 weight. Roth lengths vary from 6’10” to 7’10”. All rods are 4- piece for convenient storage and make for ease of travel, especially when backpacking to that special stream.

Outfit Option: Sage’s new TXL-F fly rods pair perfectly with Sage’s Click Series fly reels. The Sage Click Series of fly reels brings old school fly anglers a traditional click and pawl reel with modern materials and sophisticated design. Add one of Sage’s new Quiet double taper fly lines and you’ve got the ultimate, lightweight, balanced trout fly outfit.

Leland’s Pick: We had the chance to cast all of the models in the TXL-F line up and we feel there is one standout. The 7’10” four weight is the perfect small stream trout fly rod. At 7’10” in length, an angler can still load the rod while casting in tight quarters. As a four weight, this rod delicately presents small flies on light tippet to nervous trout, yet still has enough mass to deliver larger flies even in gusty winds, should they arise.

See For Yourself: To test drive Sage’s new TXL-F fly rods, visit either Leland’s Sonoma Ranch location or the downtown San Francisco, California store. You can also take advantage of Leland’s 365 day return policy. Buy a new TXL-F and try it out in your own back yard. If you’re not completely satisfied with your new fly rod, return it in new condition for a full refund.
About Leland: Founded in 1985 in downtown San Francisco, Leland Fly Fishing Outfitters has serviced avid fly anglers with the best in education, equipment and angling experiences. Leland’s Fly Fishing Educational Ranch, located in Sonoma, California promotes the great sport of fly fishing through celebrating the cast. Online at www.flyfishingoutfitters.com fly anglers can find relevant information and a robust product selection.

Bottom Line on TXL-F: The ultimate small-stream performance fly rod. Adds a new level of enjoyment when fishing creeks and tighter streams. Makes every cast fun and small fish feel big.
Contact: Burke White at burke@flyfishingoutfitters.com or 415-781-3474
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