Orvis finds Podcast Success

This week an article on the Times Argus Newspaper's website gives insight in to success that Orvis has found through their Fly Fishing Guide Podcast hosted by Tom Rosenbauer. The podcast continues to grow in popularity and bring them more customers and even though Orvis products are rarely ever mentioned in it.

"It's really good customer interaction. Business-wise, I feel like I have such a great handle on what our customers are looking for and what they're thinking about," Rosenbauer said. However, Rosenbauer said the podcasts feature very little marketing. He rarely mentions Orvis products and keeps the shows educational rather than promotional.

The article also has a quote from Rosenbauer which does a good job of summing up fly fishers in general:

"When you get into fly-fishing, you get to be a real sicko and you want it all the time. You want to think about it, talk about it, look around at Web sites when your boss isn't looking so they really love a little dose of fly-fishing when they're on their commute, when they're on the train in the morning or driving to their jobs,"

The podcasts can be found on the Internet at www.orvis.com/podcast or at the iTunes Web site at itunes.apple.com/us/podcast/orvis-fly-fishing-guide-podcast/id278930814.

Orvis Podcast: Rosenbauer on Casting Mistakes

Couple "too much wrist and not enough forearm" with "too many false casts" and you are bound to flub your shot at the fish of a lifetime. In his latest Orvis Fly Fishing Podcast, all around fly fishing guru, Tom Rosenbauer talks about five common casting mistakes and gives some excellent advice about how to avoid them. Oh yeah, it's OK to watch your back cast. Really it is. Tom said so.

Listening to the Orvis Podcast

In this edition, Tom Rosenbauer gives tips that will up your odds of catching instead of just casting. Fishing multi-fly rigs. Via the Orvis Website.

Cold in Carolina

As if the past two weeks couldn't get more interesting, today I called the gas company to come by and replace a plug on a regulator outside my house. They did and in the process turned off the gas as part of the repair. Rather than call me on my cell they decided to leave a hang tag on my door saying to call them when I got home and they would come out and turn it on. I called and they said someone would be out tonight. Well its 10 PM on one of the colder nights of the year and we have no gas heat, or hot water. A second call to their office informs me that I am calling after hours and ends with a mechanical "Goodbye." Orvis spokesangler Tom Rosenbauer has some tips for those of us left out in the cold.

Orvis Podcast: Rosenbauer on Getting Small

Orvis has just released a new Podcast and this time acclaimed angler Tom Rosenbauer, expands on his winter fly fishing theme with some excellent information about fishing with midges. He gives some great tips and at the same time challenges us to put aside our excuses and catch more fish on these tiny flies. He also reveals why many anglers are addicted to small flies.

Listen to Orvis' latest offering via their website.

Orvis Podcast: Rosenbauer on Winter Fly Fishing

Thanks to some forward thinking folks in management, The Orvis Company has long been a leader in the use of Internet technology as a way to add value to their product offerings. One of the most popular ways they use the net to keep in touch with their customer base is through their Fly Fishing Guide Podcast hosted by Tom Rosenbauer. The podcast always has a casual feel and is quite possibly the next best thing to having a fire side chat with the noted author.

This month's pod is of special interest with Mr. Rosenbauer addressing the art of winter fly fishing. He stays away from trap of telling us to "dress warm" (Was it just me or did anyone else notice the tiniest of jabs at the dead tree media in there?) and instead offers some excellent tips as to where to fish, fly selection, and technique.