Quote of the week: Free as price point

The December 2009 issue of Angling Trade Magazine provides a review of Chris Anderson's book, "Free, the future of a radical price" and how it relates to the fly fishing industry. It gives us our most recent quote of the week:


"Which gets us to fly fishing… where
we’re still hanging no trespassing
signs on rivers and charging rod fees
to fish, then wondering why the sport
doesn’t grow. And we’re still assuming
that people will pay to read how
to tie a blood knot, or fish a streamer.
And the hot free deal in many shops
is getting a “baker’s dozen” 13 flies
for the price of 12. Wow."

To get the context check out the entire review on the Angling Trade Magazine website. The magazine also has an excellent editorial by Kirk Deeter.